Publicity changes perception. Simple questions like : What is luxury? could open new ways of understaning our consumption. Publicity has a way to tell us what to buy in order to leverage ourselves. Is it the product it self or the reason why we buy this product, what we want ? this means, what is behind the product. In this video, Lady Kunst represents a cold woman dressing a wolf coat as a symbol of money and decandece and luxury searching for an answer in her “lost rich world” of course apparently she is looking for a perfume wich at the same time the perfume represents a “luxury good”. Lady Kunst goal it´s to make a symbiosis between consumption and a real sense, consciousness about the things that we consume and The Reason why we consume.
Video for Passow Delaye Berlin by Lady Kunst. 2015[youtube https://www.youtube.com/watch?v=MFQEPDGXCzI&w=560&h=315]
Publicity is Dead Foto on Canvas 80 x 60 Lady Kunst 2015